Event-Based Visual Identity
Integrated Design Strategies
The Waterloo Arts Festival is an annual event celebrating Cleveland’s summer arts festival located in the Collinwood neighborhood. The festival is produced by Waterloo Arts, a nonprofit art center. For this project, I developed a new logo, visual identity, and promotional materials for the festival. We had to consider the complexities of a design problem involving people, places, and translating an identity across several forms of media.